Social networking: Location-based filters, stickers, and other shareable content are all made possible with geofencing. Whether you’re using a promoted filter at a concert, using a custom-made filter for a friend’s birthday or uploading to public, location-based stories, it’s all thanks to these virtual perimeters.

Audience engagement: Geofencing is used to engage crowds of people at organized events, like concerts, festivals, fairs and more. For example, a concert venue might use a geofence to crowdsource social media posts or deliver information about the venue or event.

Human resources: Some companies rely on geofencing for monitoring employees, especially workers who spend time off-site doing fieldwork. It’s also an easy way to automate time cards, clocking employees in and out as they come and go.

Geofencing offers a world of possibilities for mobile users, from interactive shopping, limited-time offers, or a suggestion for a new restaurant you haven’t tried before. For marketers, the focus is on push notifications and mobile advertisements.

Of all retail e-commerce sales in 2016, 32% were on a mobile device. As consumers turn to mobile to do their retail shopping, it is essential that you reach your customer with mobile ads.